{"id":1293,"date":"2006-12-11T13:29:00","date_gmt":"2006-12-11T05:29:00","guid":{"rendered":"http:\/\/ohjames.net\/ohjames\/2006\/12\/james-webb-young2003-technique-for.html"},"modified":"2015-07-16T00:01:48","modified_gmt":"2015-07-15T16:01:48","slug":"james-webb-young2003-technique-for","status":"publish","type":"post","link":"http:\/\/ohjames.net\/ohjames\/2006\/12\/james-webb-young2003-technique-for.html","title":{"rendered":"James Webb Young(2003); A Technique for producing Ideas; The McGraw-Hill Companies"},"content":{"rendered":"<p>&#8220;After studying the success of Mr.Kobler&#8217;s American Weekly, you may come to a conclusion that it rests on just one thing: It does not sell space, it sells ideas.&#8221;<\/p>\n<p>So what an idea is:<br \/>&#8220;An idea is nothing more nor less than a new combination of old elements.&#8221;<\/p>\n<p>So, how to come up with a big idea:<br \/>&#8220;You will find between every product and some consumers, there is an individuality relationship which may lead to a new idea.&#8221;<\/p>\n<p>&#8220;The key element in communications success is the production of relevant and dramatic ideas.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;After studying the success of Mr.Kobler&#8217;s American Weekly, you may come to a conclusion that it rests on just one thing: It does not sell space, it sells ideas.&#8221; So what an idea is:&#8220;An idea is nothing more nor less than a new combination of old elements.&#8221; So, how to come up with a big [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false},"categories":[1],"tags":[160],"_links":{"self":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts\/1293"}],"collection":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/comments?post=1293"}],"version-history":[{"count":1,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts\/1293\/revisions"}],"predecessor-version":[{"id":1647,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts\/1293\/revisions\/1647"}],"wp:attachment":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/media?parent=1293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/categories?post=1293"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/tags?post=1293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}