{"id":2101,"date":"2018-03-11T11:56:53","date_gmt":"2018-03-11T03:56:53","guid":{"rendered":"http:\/\/ohjames.net\/ohjames\/?p=2101"},"modified":"2018-03-11T13:13:13","modified_gmt":"2018-03-11T05:13:13","slug":"201802","status":"publish","type":"post","link":"http:\/\/ohjames.net\/ohjames\/2018\/03\/201802.html","title":{"rendered":"201802"},"content":{"rendered":"<style type=\"text\/css\"><!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--><\/style>\n<table dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col width=\"500\" \/>\n<col width=\"125\" \/><\/colgroup>\n<tbody>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The Dip&quot;}\" data-sheets-formula=\"=HYPERLINK(&quot;https:\/\/www.amazon.com\/Dip-Little-Book-Teaches-Stick\/dp\/1591841666&quot;,&quot;The Dip&quot;)\"><a class=\"in-cell-link\" href=\"https:\/\/www.amazon.com\/Dip-Little-Book-Teaches-Stick\/dp\/1591841666\" target=\"_blank\" rel=\"noopener\">The Dip<\/a><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Seth Godin&quot;}\">Seth Godin<\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u4f60\u7684\u672a\u4f86\u503c\u591a\u5c11\uff1f&quot;}\">\u4f60\u7684\u672a\u4f86\u503c\u591a\u5c11\uff1f<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u5f7c\u5fb7\uff0e\u7d10\u6c83\u65af&quot;}\">\u5f7c\u5fb7\uff0e\u7d10\u6c83\u65af<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u672c\u66f8\u7684\u6838\u5fc3\u554f\u984c\uff1a\u4f60\u7684\u672a\u4f86\u503c\u591a\u5c11\uff1f\u4f60\u5982\u4f55\u6c7a\u5b9a\u9019\u500b\u50f9\u503c\uff1f<\/p>\n<p>Present value:\u300c\u73fe\u503c\u300d\u6307\u7684\u662f\u660e\u5929\u53ef\u80fd\u767c\u751f\u7684\u4e8b\u4ef6\u5728\u4eca\u5929\u7684\u50f9\u503c\u3002<\/p>\n<p>Discount rate<\/p>\n<p>Liquidity premium<\/p>\n<p>Time preference<\/p>\n<p>Frictional costs<\/p>\n<p>Percentage play<\/p>\n<p>\u6ce2\u897f\u683c\u52f8\u6211\u5011\u8981\u6d3b\u5728\u7576\u4e0b\uff0c\u4ed6\u8aaa\uff1a\u300c\u672a\u4f86\u7121\u6cd5\u7522\u751f\u672a\u4f86\u3002\u300d\u6211\u60f3\u9032\u4e00\u6b65\u884d\u751f\u9019\u53e5\u8a71\uff1a\u300c\u672a\u4f86\u4e5f\u7121\u6cd5\u60f3\u50cf\u6216\u9810\u6e2c\u672a\u4f86\u3002\u300d\u6211\u8a8d\u70ba\uff0c\u4f60\u5fc5\u9808\u8173\u8e0f\u5be6\u5730\u6d3b\u5728\u7576\u4e0b\uff0c\u624d\u80fd\u5920\u60f3\u50cf\u672a\u4f86\uff1b\u6d3b\u5728\u7576\u4e0b\uff0c\u4f60\u5c31\u4e0d\u6703\u57f7\u8457\u65bc\u67d0\u500b\u7279\u5b9a\u7684\u672a\u4f86\uff0c\u56e0\u800c\u80fd\u601d\u8003\u6b64\u523b\u4e4b\u5f8c\u6240\u6709\u53ef\u80fd\u7684\u672a\u4f86\u3002<\/p>\n<p>\u897f\u6d0b\u68cb\u6bd4\u8cfd\u7d50\u679c\u7684\u4e0d\u78ba\u5b9a\u6027\u751a\u81f3\u6bd4\u6a4b\u724c\u6bd4\u8cfd\u9084\u9ad8\uff0c\u56e0\u70ba\u5728\u6a4b\u724c\u6bd4\u8cfd\u4e2d\uff0c\u6211\u6709\u65b9\u6cd5\u53ef\u4ee5\u4f30\u7b97\u7279 \u5b9a\u5206\u914d\u7684\u6a5f\u7387\uff0c\u56e0\u6b64\u53ef\u4ee5\u63a1\u7528\u300c\u767e\u5206\u6bd4\u6253\u6cd5\u300d\uff1b\u4f46\u5728\u897f\u6d0b\u68cb\u6bd4\u8cfd\u4e2d\u6211\u5b8c\u5168\u4e0d\u77e5\u9053\u5c0d\u624b\u505a\u51fa\u7279\u5b9a\u53cd\u61c9\u7684\u6a5f\u7387\uff0c\u56e0\u6b64\uff0c\u4f60\u5fc5\u9808\u76e1\u53ef\u80fd\u5730\u8a2d\u60f3\u66f4\u591a\u53ef\u80fd\u6027\uff0c\u518d\u6839\u64da\u76f4\u89ba\uff08\u800c\u975e\u4f30\u7b97\uff09\u4f86\u505a\u6c7a\u7b56\u3002<\/p>\n<p>\u73fe\u91d1\u6d41\u91cf\u6298\u73fe\u6a21\u578b\u7d14\u7cb9\u63a1\u7528\u300c\u653e\u68c4\u7684\u6295\u8cc7\u300d\uff08 foregone investment\uff0c\u8b6f\u8a3b\uff1a\u4ea6\u5373\u6240\u8b02\u7684\u6a5f\u6703\u6210\u672c \uff09\u6216\u300c\u8cc7\u672c\u6210\u672c\u300d\uff08cost of capital\uff09\u7684\u65b9\u6cd5\u4f86\u6c7a\u5b9a\u6298\u73fe\u7387\uff0c\u4f46\u5982\u524d\u6587\u6240\u8ff0\uff0c\u5c0d\u500b\u4eba\u800c\u8a00\uff0c\u975e\u8ca1\u52d9\u6027\u8cea\u7684\u56e0\u7d20\u53ef\u80fd\u6975\u70ba\u91cd\u8981\uff0c\u53ea\u6839\u64da\u300c\u653e\u68c4\u7684\u6295\u8cc7\u300d\u4f86\u8a02\u5b9a\u6298\u73fe\u7387 \uff0c\u6703\u5ffd\u7565\u4e00\u822c\u4eba\u6bd4\u8f03\u73fe\u4eca\u4e8b\u7269\u8207\u672a\u4f86\u5f8c\u679c\u6642\u7522\u751f\u7684\u50f9\u503c\u5dee\u7570\u3002\u6211\u8a8d\u70ba\uff0c\u9019\u4e9b\u56e0\u7d20\u5c0d\u7d44\u7e54\u800c\u8a00\u4e5f\u5f88\u91cd\u8981\uff0c\u56e0\u6b64\uff0c\u7d44\u7e54\u5728\u505a\u91cd\u8981\u6c7a\u7b56\u6642\uff0c\u4e5f\u61c9\u8a72\u4f7f\u7528\u73fe\u503c\u5206\u6790\u3002<\/p>\n<p>\u6148\u5584\u6350\u8d08\u5e74\u91d1\uff08Charitable Gift Annuity, CGA\uff09\u3002 \u9019\u7a2e\u5e74\u91d1\u8207\u4fdd\u96aa\u516c\u53f8\u63d0\u4f9b\u7684\u50b3\u7d71\u5e74\u91d1\u76f8\u4f3c\uff0c\u4f46\u6148\u5584\u6350\u8d08\u5e74\u91d1\u8b93\u6211\u53ef\u4ee5\u628a\u6211\u7684\u9000\u4f11\u8a08\u756b\u8207\u8ca2\u737b\u6bcd\u6821\u7684\u4f5c\u70ba\u7d50\u5408\u8d77\u4f86\uff0c\u6e96\u78ba\u4f86\u8aaa\uff0c\u6211\u6350\u4e00\u5927\u7b46\u9322\u7d66\u5b78\u6821\uff0c\u5b78\u6821\u4fdd\u8b49\u5f9e\u621165\u6b72\u8d77\u63d0\u4f9b\u7a69\u5b9a\u7d66\u4ed8\u7d66\u6211\uff0c\u76f4\u5230\u6211\u904e\u4e16\u70ba\u6b62\u3002\u6148\u5584\u6350\u8d08\u5e74\u91d1\u548c\u4fdd\u96aa\u516c\u53f8\u7684\u5e74\u91d1\u7522\u54c1\u552f\u4e00\u5dee\u5225\u662f\uff0c\u6211\u4ed8\u7684\u9322\u88ab\u8996\u70ba\u5c0d\u5b78\u6821\u7684\u6350\u8d08\uff0c\u7b49\u6211\u904e\u4e16\u5f8c\uff0c\u6263\u9664\u6240\u6709\u7d66\u4ed8\u7d66\u6211\u7684\u5e74\u91d1\uff0c\u5982\u679c\u6709\u9918\u6b3e\uff0c\u5c31\u6703\u5168\u6578\u6350\u7d66\u5b78\u6821\u3002\u6240\u4ee5\uff0c\u9664\u4e86\u53ef\u4ee5\u5f97\u5230\u4fdd\u969c\u7d42\u8eab\u7684\u5e74\u91d1\u7d66\u4ed8\uff0c\u6211\u9084\u53ef\u4ee5\u5f9e\u5b78\u6821\u9810\u671f\u5728\u6211\u904e\u4e16\u5f8c\u53d6\u5f97\u7684\u6350\u6b3e\uff08\u4ee5\u53ca\u4ed6\u5011\u7528\u9019\u7b46\u9322\u7372\u5f97\u7684\u6295\u8cc7\u6240\u5f97\uff09\u7684\u73fe\u503c\u4e2d\uff0c\u7acb\u5373\u7372\u5f97\u7a05\u8ce6\u6e1b\u514d\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Dip Seth Godin \u4f60\u7684\u672a\u4f86\u503c\u591a\u5c11\uff1f \u5f7c\u5fb7\uff0e\u7d10\u6c83\u65af \u672c\u66f8\u7684\u6838\u5fc3\u554f\u984c\uff1a\u4f60\u7684\u672a\u4f86\u503c\u591a\u5c11\uff1f\u4f60\u5982\u4f55\u6c7a\u5b9a\u9019\u500b\u50f9\u503c\uff1f Present value:\u300c\u73fe\u503c\u300d\u6307\u7684\u662f\u660e\u5929\u53ef\u80fd\u767c\u751f\u7684\u4e8b\u4ef6\u5728\u4eca\u5929\u7684\u50f9\u503c\u3002 Discount rate Liquidity premium Time preference Frictional costs Percentage play \u6ce2\u897f\u683c\u52f8\u6211\u5011\u8981\u6d3b\u5728\u7576\u4e0b\uff0c\u4ed6\u8aaa\uff1a\u300c\u672a\u4f86\u7121\u6cd5\u7522\u751f\u672a\u4f86\u3002\u300d\u6211\u60f3\u9032\u4e00\u6b65\u884d\u751f\u9019\u53e5\u8a71\uff1a\u300c\u672a\u4f86\u4e5f\u7121\u6cd5\u60f3\u50cf\u6216\u9810\u6e2c\u672a\u4f86\u3002\u300d\u6211\u8a8d\u70ba\uff0c\u4f60\u5fc5\u9808\u8173\u8e0f\u5be6\u5730\u6d3b\u5728\u7576\u4e0b\uff0c\u624d\u80fd\u5920\u60f3\u50cf\u672a\u4f86\uff1b\u6d3b\u5728\u7576\u4e0b\uff0c\u4f60\u5c31\u4e0d\u6703\u57f7\u8457\u65bc\u67d0\u500b\u7279\u5b9a\u7684\u672a\u4f86\uff0c\u56e0\u800c\u80fd\u601d\u8003\u6b64\u523b\u4e4b\u5f8c\u6240\u6709\u53ef\u80fd\u7684\u672a\u4f86\u3002 \u897f\u6d0b\u68cb\u6bd4\u8cfd\u7d50\u679c\u7684\u4e0d\u78ba\u5b9a\u6027\u751a\u81f3\u6bd4\u6a4b\u724c\u6bd4\u8cfd\u9084\u9ad8\uff0c\u56e0\u70ba\u5728\u6a4b\u724c\u6bd4\u8cfd\u4e2d\uff0c\u6211\u6709\u65b9\u6cd5\u53ef\u4ee5\u4f30\u7b97\u7279 \u5b9a\u5206\u914d\u7684\u6a5f\u7387\uff0c\u56e0\u6b64\u53ef\u4ee5\u63a1\u7528\u300c\u767e\u5206\u6bd4\u6253\u6cd5\u300d\uff1b\u4f46\u5728\u897f\u6d0b\u68cb\u6bd4\u8cfd\u4e2d\u6211\u5b8c\u5168\u4e0d\u77e5\u9053\u5c0d\u624b\u505a\u51fa\u7279\u5b9a\u53cd\u61c9\u7684\u6a5f\u7387\uff0c\u56e0\u6b64\uff0c\u4f60\u5fc5\u9808\u76e1\u53ef\u80fd\u5730\u8a2d\u60f3\u66f4\u591a\u53ef\u80fd\u6027\uff0c\u518d\u6839\u64da\u76f4\u89ba\uff08\u800c\u975e\u4f30\u7b97\uff09\u4f86\u505a\u6c7a\u7b56\u3002 \u73fe\u91d1\u6d41\u91cf\u6298\u73fe\u6a21\u578b\u7d14\u7cb9\u63a1\u7528\u300c\u653e\u68c4\u7684\u6295\u8cc7\u300d\uff08 foregone investment\uff0c\u8b6f\u8a3b\uff1a\u4ea6\u5373\u6240\u8b02\u7684\u6a5f\u6703\u6210\u672c \uff09\u6216\u300c\u8cc7\u672c\u6210\u672c\u300d\uff08cost of capital\uff09\u7684\u65b9\u6cd5\u4f86\u6c7a\u5b9a\u6298\u73fe\u7387\uff0c\u4f46\u5982\u524d\u6587\u6240\u8ff0\uff0c\u5c0d\u500b\u4eba\u800c\u8a00\uff0c\u975e\u8ca1\u52d9\u6027\u8cea\u7684\u56e0\u7d20\u53ef\u80fd\u6975\u70ba\u91cd\u8981\uff0c\u53ea\u6839\u64da\u300c\u653e\u68c4\u7684\u6295\u8cc7\u300d\u4f86\u8a02\u5b9a\u6298\u73fe\u7387 \uff0c\u6703\u5ffd\u7565\u4e00\u822c\u4eba\u6bd4\u8f03\u73fe\u4eca\u4e8b\u7269\u8207\u672a\u4f86\u5f8c\u679c\u6642\u7522\u751f\u7684\u50f9\u503c\u5dee\u7570\u3002\u6211\u8a8d\u70ba\uff0c\u9019\u4e9b\u56e0\u7d20\u5c0d\u7d44\u7e54\u800c\u8a00\u4e5f\u5f88\u91cd\u8981\uff0c\u56e0\u6b64\uff0c\u7d44\u7e54\u5728\u505a\u91cd\u8981\u6c7a\u7b56\u6642\uff0c\u4e5f\u61c9\u8a72\u4f7f\u7528\u73fe\u503c\u5206\u6790\u3002 \u6148\u5584\u6350\u8d08\u5e74\u91d1\uff08Charitable Gift Annuity, CGA\uff09\u3002 \u9019\u7a2e\u5e74\u91d1\u8207\u4fdd\u96aa\u516c\u53f8\u63d0\u4f9b\u7684\u50b3\u7d71\u5e74\u91d1\u76f8\u4f3c\uff0c\u4f46\u6148\u5584\u6350\u8d08\u5e74\u91d1\u8b93\u6211\u53ef\u4ee5\u628a\u6211\u7684\u9000\u4f11\u8a08\u756b\u8207\u8ca2\u737b\u6bcd\u6821\u7684\u4f5c\u70ba\u7d50\u5408\u8d77\u4f86\uff0c\u6e96\u78ba\u4f86\u8aaa\uff0c\u6211\u6350\u4e00\u5927\u7b46\u9322\u7d66\u5b78\u6821\uff0c\u5b78\u6821\u4fdd\u8b49\u5f9e\u621165\u6b72\u8d77\u63d0\u4f9b\u7a69\u5b9a\u7d66\u4ed8\u7d66\u6211\uff0c\u76f4\u5230\u6211\u904e\u4e16\u70ba\u6b62\u3002\u6148\u5584\u6350\u8d08\u5e74\u91d1\u548c\u4fdd\u96aa\u516c\u53f8\u7684\u5e74\u91d1\u7522\u54c1\u552f\u4e00\u5dee\u5225\u662f\uff0c\u6211\u4ed8\u7684\u9322\u88ab\u8996\u70ba\u5c0d\u5b78\u6821\u7684\u6350\u8d08\uff0c\u7b49\u6211\u904e\u4e16\u5f8c\uff0c\u6263\u9664\u6240\u6709\u7d66\u4ed8\u7d66\u6211\u7684\u5e74\u91d1\uff0c\u5982\u679c\u6709\u9918\u6b3e\uff0c\u5c31\u6703\u5168\u6578\u6350\u7d66\u5b78\u6821\u3002\u6240\u4ee5\uff0c\u9664\u4e86\u53ef\u4ee5\u5f97\u5230\u4fdd\u969c\u7d42\u8eab\u7684\u5e74\u91d1\u7d66\u4ed8\uff0c\u6211\u9084\u53ef\u4ee5\u5f9e\u5b78\u6821\u9810\u671f\u5728\u6211\u904e\u4e16\u5f8c\u53d6\u5f97\u7684\u6350\u6b3e\uff08\u4ee5\u53ca\u4ed6\u5011\u7528\u9019\u7b46\u9322\u7372\u5f97\u7684\u6295\u8cc7\u6240\u5f97\uff09\u7684\u73fe\u503c\u4e2d\uff0c\u7acb\u5373\u7372\u5f97\u7a05\u8ce6\u6e1b\u514d\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"tags":[5,140],"_links":{"self":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts\/2101"}],"collection":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/comments?post=2101"}],"version-history":[{"count":4,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts\/2101\/revisions"}],"predecessor-version":[{"id":2104,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts\/2101\/revisions\/2104"}],"wp:attachment":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/media?parent=2101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/categories?post=2101"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/tags?post=2101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}