{"id":2152,"date":"2019-01-28T21:43:25","date_gmt":"2019-01-28T13:43:25","guid":{"rendered":"http:\/\/ohjames.net\/ohjames\/?p=2152"},"modified":"2019-01-29T22:33:03","modified_gmt":"2019-01-29T14:33:03","slug":"brand-purpose-is-a-lie-brian-miller","status":"publish","type":"post","link":"http:\/\/ohjames.net\/ohjames\/2019\/01\/brand-purpose-is-a-lie-brian-miller.html","title":{"rendered":"Capitalism with a soul"},"content":{"rendered":"\n<div class=\"wp-block-cover has-background-dim alignfull\" style=\"background-image:url(http:\/\/ohjames.net\/ohjames\/wp-content\/uploads\/2019\/01\/QuakersBeliefs-72882874-594a9d083df78c537bac9fed1.jpg)\"><p class=\"wp-block-cover-text\"><a href=\"https:\/\/www.fastcompany.com\/90293137\/brand-purpose-is-a-lie\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">\u201cBrand purpose\u201d is a lie<\/a><\/p><\/div>\n\n\n\n<!--more-->\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cPurpose\u201d has been touted as the key to 21st-century success <\/p><p>capitalism with a soul<\/p><p>Starbucks paid no U.K. corporate tax for three years on sales of \u00a31.2 billion. Johnson and Johnson kept 98% of its cash offshore in 2017\u2013almost $42 billion.<\/p><p>Brand purpose is at risk of losing any meaning.<\/p><p>Wealth was meaningless unless you used it to raise the living standards of others. It\u2019s a concept called the Commonwealth.<\/p><p>It would be better to set the senior management an exam question: What is this company\u2019s commonwealth, and how do we help it to prosper? Patagonia treats the environment as a commonwealth: There\u2019s no point in making great outdoors clothes if the outdoors has become a climate-baked hellscape. <\/p><p>Quakers were honest. Quakers were straight dealers. Quakers paid their debts.<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a href=\"http:\/\/www.bbc.co.uk\/religion\/religions\/christianity\/subdivisions\/quakers_1.shtml\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Quakers (opens in a new tab)\">Quakers<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thoughtco.com\/quakers-beliefs-and-practices-701370\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Quaker Beliefs and Practices (opens in a new tab)\">Quaker Beliefs and Practices<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[162,166],"tags":[176,101],"_links":{"self":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts\/2152"}],"collection":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/comments?post=2152"}],"version-history":[{"count":9,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts\/2152\/revisions"}],"predecessor-version":[{"id":2202,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts\/2152\/revisions\/2202"}],"wp:attachment":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/media?parent=2152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/categories?post=2152"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/tags?post=2152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}