{"id":2365,"date":"2019-03-05T23:28:02","date_gmt":"2019-03-05T15:28:02","guid":{"rendered":"http:\/\/ohjames.net\/ohjames\/?p=2365"},"modified":"2019-03-05T23:28:02","modified_gmt":"2019-03-05T15:28:02","slug":"2365","status":"publish","type":"post","link":"http:\/\/ohjames.net\/ohjames\/2019\/03\/2365.html","title":{"rendered":""},"content":{"rendered":"\n<div class=\"wp-block-cover has-background-dim alignfull\" style=\"background-image:url(https:\/\/images.fastcompany.net\/image\/upload\/w_1153,ar_16:9,c_fill,g_auto,f_auto,q_auto,fl_lossy\/wp-cms\/uploads\/2019\/02\/p-1-90313720-a-comprehensive-and-honest-list-of-ux-cliches.jpg)\"><p class=\"wp-block-cover-text\"><a href=\"https:\/\/www.fastcompany.com\/90313720\/a-comprehensive-list-of-ux-cliches?utm_source=postup&amp;utm_medium=email&amp;utm_campaign=Co.Design%20Daily&amp;position=1&amp;partner=newsletter&amp;campaign_date=03042019\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u201cUI vs. UX\u201d (opens in a new tab)\">\u201cUI vs. UX\u201d<\/a><\/p><\/div>\n\n\n\n<p><strong>\u201cYou are not your user\u201d<br><\/strong> A reminder that you are not designing the product for people like yourself. Often used as a way to encourage more user research in a project.<\/p>\n\n\n\n<p><strong>\u201cIf Henry Ford had asked people what they wanted, they would have told him faster horses\u201d<br><\/strong>Used as a counterargument to the previous statement, when you start to realize you won\u2019t have time or money to do enough user research.<\/p>\n\n\n\n<p><strong>\u201cPeople don\u2019t want to buy a quarter-inch drill bit; they want a quarter-\u200binch hole\u201d<br><\/strong> Wait, do they really want a hole? Or do they want wireless Bluetooth instead, so no holes are needed whatsoever?<\/p>\n\n\n\n<p><strong>If you can\u2019t convince them, confuse them.<\/strong><\/p>\n\n\n\n<p><strong>\u201cIf you think good design is expensive, you should look at the cost of bad design\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cYou are not your user\u201d A reminder that you are not designing the product for people like yourself. Often used as a way to encourage more user research in a project. \u201cIf Henry Ford had asked people what they wanted, they would have told him faster horses\u201dUsed as a counterargument to the previous statement, when [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[166],"tags":[6],"_links":{"self":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts\/2365"}],"collection":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/comments?post=2365"}],"version-history":[{"count":1,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts\/2365\/revisions"}],"predecessor-version":[{"id":2366,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts\/2365\/revisions\/2366"}],"wp:attachment":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/media?parent=2365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/categories?post=2365"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/tags?post=2365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}