{"id":580,"date":"2011-06-20T01:58:05","date_gmt":"2011-06-19T17:58:05","guid":{"rendered":"http:\/\/ohjames.net\/ohjames\/?p=580"},"modified":"2011-06-21T00:59:12","modified_gmt":"2011-06-20T16:59:12","slug":"hegarty-on-advertising-turning-intelligence-into-magic-john-hegarty","status":"publish","type":"post","link":"http:\/\/ohjames.net\/ohjames\/2011\/06\/hegarty-on-advertising-turning-intelligence-into-magic-john-hegarty.html","title":{"rendered":"&#8220;Hegarty on Advertising &#8211; Turning Intelligence into Magic&#8221; &#8211; John Hegarty"},"content":{"rendered":"<p>&#8220;Advertising is fashion and entertainment.&#8221;<\/p>\n<p>&#8220;Digital has made what we used to call &#8216;below the line&#8217; exciting.&#8221;<\/p>\n<p>&#8220;We&#8217;ve become obsessed with gags, and not very good ones. The great thing about stories is that they carry a message. Someone farting in a room gets 20 million hits but it has <strong><span style=\"text-decoration: underline;\">no substance<\/span><\/strong>.&#8221;<\/p>\n<p><img src=\"http:\/\/adage.com\/images\/bin\/image\/photo\/6-Hegarty-on-Advertising-052311.jpg?1305749439\" alt=\"\" \/><\/p>\n<p><a href=\"http:\/\/www.hegartyonadvertising.com\/\" target=\"_blank\">http:\/\/www.hegartyonadvertising.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Advertising is fashion and entertainment.&#8221; &#8220;Digital has made what we used to call &#8216;below the line&#8217; exciting.&#8221; &#8220;We&#8217;ve become obsessed with gags, and not very good ones. The great thing about stories is that they carry a message. Someone farting in a room gets 20 million hits but it has no substance.&#8221; http:\/\/www.hegartyonadvertising.com\/<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"tags":[3,5],"_links":{"self":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts\/580"}],"collection":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/comments?post=580"}],"version-history":[{"count":2,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts\/580\/revisions"}],"predecessor-version":[{"id":587,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/posts\/580\/revisions\/587"}],"wp:attachment":[{"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/media?parent=580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/categories?post=580"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ohjames.net\/ohjames\/wp-json\/wp\/v2\/tags?post=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}