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Airbnb’s “Experiences”

The San Francisco company originally partnered with the Italian city of Civita in 2016, and now is partnering with Grottole (via nonprofit Wonder Grottole) to help revitalize the city. โ€œWe will find every way possible to support sustainable tourism, and give visibility to these rural areas.โ€ 

Airbnbโ€™s arrangement with Grottole is that the company provides funding for the city to buy three buildings to convert them to a new community center, owned by the city. It will also fund the sabbatical and local housing for four people (who agree to host Airbnbโ€™s โ€œexperiencesโ€œโ€“educational classes and events hosted by locals) and, of course, generate lots of press for the city to encourage more tourism in the future.


https://www.fastcompany.com/3062246/an-exclusive-look-at-airbnbs-first-foray-into-urban-planning

https://www.fastcompany.com/90169710/lessons-from-airbnbs-first-foray-into-urban-renewal

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