“Hegarty on Advertising – Turning Intelligence into Magic” – John Hegarty

“Advertising is fashion and entertainment.”

“Digital has made what we used to call ‘below the line’ exciting.”

“We’ve become obsessed with gags, and not very good ones. The great thing about stories is that they carry a message. Someone farting in a room gets 20 million hits but it has no substance.”

http://www.hegartyonadvertising.com/

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