Technology is the well of creative inspirations

“a whimsical spot happy enough for kids and nostalgics while remaining thoughtful and visually compelling enough for the tipplers…Everyone’s familiar with popping water balloons–you’ve seen it, I’ve seen it, kids see it, grandmothers see it–but they’ve never seen it like this before. I think what’s so exciting about the camera is that it doesn’t contrive anything, it just shows you something you’re familiar with but in a completely different way…I wasn’t given a script, which was pretty cool. I was given what we’re calling an ‘ideas document'” – via Creativity online