“Newly listed companies, in particular, splashed out HK$377 million (US$48 million) on advertising in 2007, representing 1.37 per cent of total adspend during this period. Of the 78 IPOs last year in Hong Kong, 36 carried advertising campaigns.
The top three IPO advertisers were Want Want, Country Garden, and Evergrande Real Estate, accounting for 68 per cent of all new IPO adspend…” – Brand Republic