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分久必合,合久必分

consistency and cohesion, because we want our users to be effective. We want it to feel like a very simple user experience, and if they have to relearn a different interface from one product to the next, that’s not simple. It creates cognitive load.

Earlier this month, for instance, it released web versions of Google Docs, Sheets, Slides, and Sites with more consistent typography and iconography.

“A lot of these products were created, back in the day, by different parts of Google and independent teams,” says Lokey. “And then when we brought them together as a suite, it was pretty glaring that they looked very different.”

design language

the Material Design team has made sure that the tenets it’s putting in place are logical in the context of workaday productivity tools such as Docs and Spreadsheets.

implementing with G Suite United won’t make sense unless they pass muster with a critical mass of customers.

The use of color to convey information rather than as a mere design flourish.

Google now strives to limit use of color for purely aesthetic reasons so that more meaningful color elements

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